What is BrandVoices
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We deliver a 360° view of a company’s health; we measure an organizations pulse
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We offer you a wholly new way to both measure and to predict business and brand performance
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An accurate, current picture of performance and a prediction of the near term future
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A competitive edge for your company in metrics, public relations and positioning
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Revolutionizing the World of Measurement and Valuation
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Empowering organisational behaviour so we can empower performance
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BrandVoices will renew management decision making and confidence
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Why BrandVoices, Limited
- We are increasingly living in a world that has an Integral Rich Picture (IRP) whether we know it or not!
- There is not one culture, tradition, knowledge we cannot get to, understand and learn
- The world is full of information but there are problems:
- We are being overwhelmed with information, from new channels and old channels.
- Both offline world and the online worlds compete for our attention. They have channels that interact with us in their different ways.
- From offline to online channels, the way marketers use marketing channels offline or online (to push information to win customer relationships or use information to pull customers into relationships) creates a fragmented and interactive relationship with the customer.
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The quality of integral knowledge we have of both worlds, enables us to understand the true nature of a customer’s behaviour.
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This behaviour is not a static but an evolving, evolutionary and adaptive experience as customers jump and shop between the online or off line worlds we have created for them.
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Unfortunately information systems are designed to measure the EXPLICITE ORDER of customer behavior; with customer transactions measured separately, in different ways, by different departments, to meet different management objectives. Time To Answer (TTA) in the Call Centre, cost of sale by the Sales Department, life time value by the Marketing Department, time to deliver by the Fulfillment Department, cost of operations by the Manufacturing Department.
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With information systems measuring the EXPLICITE ORDER of customer behavior managers manage customer behavior discreetly , in accordance to their silo operations.
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And yes, even CRM/ERM systems are based on this philosophy of the EXPLICITE ORDER of customer behavior.
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In reality, customer behavior is linked by a deeper behavior in ways that we cannot understand if we only focus on their individual behavior, as discrete transactions.
- If we view customer behavior as part of a greater whole, by taking into consideration the brand sphere, hence brand voices, then we realize there is an IMPLICITE ORDER that defines, explains and demystifies customer behavior.
- For example, in the online world we create an Integral Rich Picture (IRP) in the way we leave behind a trail of digital footprints (in the form of our online navigations, transactions, response to information and request for information) that reveal the conscious and unconscious matters in our mind.
- In the offline world, we leave the same Integral Rich Picture (IRP), in the way we leave being an earthly footprint, but without an easy ‘traceable’ pattern, as we buy groceries from Waitrose, petrol from Ganderttons (who are they I can hear you ask), paint from Homebase and meat from our local butchers. For example, data/incidents/records of these transactions (that witness our behaviour and earthly foot print) are held on different systems and different memory banks (in someone’s head, on a tick box, on a receipt, on a cashiers till, on a POS retail system, on a fully integrated CRM System).
- We equally have a voice in an online world (through txt, emails and sms) that leaves a digital footprint.
- And a voice in an offline world (Face2Face, VoiceMail2VoiceMail, Fax2Fax, Mail2Mail) that represents our earthly footprint.
- In both worlds when we look at the IMPLICITE ORDER of customer behaviour we realise and reveal the true nature of the real, unspoken, consciously or unconsciously voice.
- In other words there is an IMPLICITE ORDER OF INTRACONNECTION around and within customer behaviour that reveals a DISTRIBUTED AND YET UNDIVIDED WHOLENESS OF A BRAND that when measured with an IMPLICITE ORDER OF CREATION, reveals the Unspoken BrandVoice.
- This is the core philosophy of BrandVoices and this philosophy represents a totally new paradigm in management thinking.
- We are saying CRM/ERM is wrong. The philosophy is fundamentally flawed. It treats organisations in a IMPLICITE manner in a simplistic way and by doing this actually complicates the actual Integral Rich Picture (IRP) making management decision less flexible and counter intuitive. Basically management information systems are measuring the wrong things.
With BrandVoices we are ushering in a new era of flexible, intuitive, insight lead, management that will renew management confidence by enabling them to keep their finger on the pulse of the organisation.
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THE FUTURE OF BAND AWARNESS – The BrandVoices Solution
Instead of organisations setting up information systems to measure the organisations relationship with the customer.
Why not set up information systems to measure a BRAND as if it were a ‘living Entity,’ just like a human being with a living heart? After all are BRANDS not Living Entities (individualistic) in themselves?
Is a BRAND not a collection of individual hearts (of all brand stake holders), who, when come together, on any given day (employee or customer,) IMPLICITLY REPRESENT A COLLECTIVE CONSCIOUSNESS AND TRUE VOICE OF A BRAND on that day! AND this distributed and yet undivided whole of all brand stake holder voices, does this not change and transform each day, thus reflecting the interrelated consciousness of a BRAND?
BrandVoices reveals the actual given truth of the brand on any given day so that management can take actual risk management decisions that will enable them to intuitively guide their organisation through the maze of their marketplace, in a safe manner, whilst being able to focus their resources, in the right business areas to realise greater returns for all brand stake holders.
BrandVoices wipes away the philosophy of CRM/ERM that advocate the vital force of an organisation is the relationship with the customer. This is wholly wrong! There are many vital relationships. How they ‘intraconnect’ to IMPLICITLY create the true consciousness of a brand, we believe is the vital pulse of the organisation. We are advocating a new era of brand relations where are secure insight into the ‘intraconnections’ of all brand stake holder relationships to determine the actual ‘pulse’ of the organisation and hence the consequential implications for shareholder value in the short, medium and long term.
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“20th Century Thinking
- The Past” |
“21st Century Thinking
- The Future with Us" |
We are moving away from...
EXPLICIT ORDER |
... And moving towards
IMPLICIT ORDER |
Customer Relationship Management... |
...Brand Relationship Management |
Customer Centric Management Systems... |
...Brand Centric Management Systems |
From a narrow focus on immediate sales, cost of sales and profit... |
...To a wide focus on real metrics that predict the true cost of a brand wide engagement |
An integrated Meaning Based Computing (MBC)... |
...An integral Insight Based Computing (IBC) |
Knowledge Based Management... |
...Adaptive based intelligence (ABI) |
Thick sliced (logical based) risk management... |
...Thin sliced (intuitive based) risk management |
Predictive Systems that based on business rules that predict a certain outcome based on historical data... |
...Adaptive based systems that based on a matrix of interconnected incidents’ reveal actual ‘living’ patterns that predict the possibilities immediate, short term, medium term and long term
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Treating an organisation as separate unrelated entities sales, marketing, product development, manufacturing, etc, (in much the same way as pathology today treats the mind and body as separate entities)... |
...Treating an organisation as a living and breathing brand that (as a whole) is a living entity (in much the same way as a human being is) and therefore should be treated ‘holistically’ (in much the same ways as an individual is hooked up to a monitor to do a health check) |
Logic based reasoning... |
...creative/intuitive based reasoning |
Data Analytics... |
...Visual analytics |
A summarised overview of the organisation... |
...A true perspective of the overall organisation |
Limited rich picture... |
...An integral rich picture |
What's next
We are moving from integrated Meaning Based Computing (MBC) to integral Insight Based Computing (IBC).
Taking thick slicing and turning it into thin slicing so that through Insight Based Computing (IBC) we create an Integral Rich Picture (IRP) the enables intuitive management – enable human decision making at its best as we go back to enabling intuitive judgement.
IBC + IRP = Intuitive Management
In an era where information management systems, as we know it, have failed (and created the global financial crises we find ourselves in) BrandVoices will transform management insight and renew management and shareholder confidence by enabling sound management decision making with a far greater accuracy of risk management than ever before.
BrandVoices transforms the science and art of management with a totally refreshing paradigm that will change the table stakes in the way businesses compete and thrive in their marketplace...
BrandVoices will enable true capitalism with fair compensation, so that business and individuals who have truly created value are fairly rewarded for their efforts.
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